Crowdfunding bid launched to save axed weekly news series

A media and marketing director has launched a bid to revive a series of weekly newspapers which shut last week with the loss of around 20 jobs.

Duncan Williams, left, has started a crowdfunding campaign following the closure of the ‘View From’ series – which serve towns in Dorset, Devon and Somerset.

The series has ceased publication, resulting in around 20 redundancies, less than six months after the titles were bought by Truro City Football Club chairman Peter Masters in July last year.

The purchase followed his buyout of the Liskeard-based Sunday Independent earlier in 2017.

Duncan is a commercial development consultant with News Group Ltd, and runs Dorset-based marketing service the Poole Post.

He is aiming to raise £85,000 by 3 March to buy the ‘View From’ titles and take them into community ownership.

In a pitch to potential investors on his crowdfunding page, Duncan said: “This is very sad news indeed for Dorset and the south. Local newspapers are the voice of our communities. In this era of ‘fake news’, brands that have over a 100 years of reporting creditably should not be lost. We now have a whole county dominated by American owned media giant Newsquest.

“In addition to Dorset, View News faithfully covered stories in the counties of Somerset and Devon for many years. Highlighting local interest stories and helping to profile small businesses in these areas, View News and Pulman’s Weekly News are trusted and respected brands. Too good to lose.

“We are proposing new community ownership business model. And in doing so we aim to prove to the city banks, venture capitalists and advertising agencies that regional communities value their local media.

“It offers a chance for local people to have a real stake in and to share their views and voices as part of their own local media group.”

The newspapers affected by last week’s closures are the View From titles based in Beaminster, Bridport, Dorchester, Lyme Regis, Weymouth, Seaton, Honiton and South Somerset, and the Pulman’s Weekly News which is based in Axminster.

A spokesman for the Independent said last week: “Having acquired the titles out of administration in July of last year we agreed to continue publishing the loss-making titles for six months in a bid to give continued employment for the staff.

“But in the light of continued falling revenues, we have reluctantly decided that the titles are no longer sustainable.”

Report by David Sharman for Holdthefrontpage.co.uk

Women Wanted!

The Society of Poole Men name change hopes to attract many women members to join in the new year:

Says Society for Poole's press officer, Duncan Williams: "At our Dorset AGM held in 2017 nearly 90% of members attending voted to change the name of the Society to The Society for Poole."

The name has stayed for over 94 years and was established even before women had full voting rights in the country. Although the old name had a great history that we cherish, we needed to change the name so as to increase the appeal of the Society to both men and women.

Unfortunately the membership has not grown recently and from discussions in the community the name is a factor.

"We want to encourage a mixed and modern membership," explains Duncan, who works in the town's communications industry.

This brings us into the 21st century and better reflects us as a Society and the many women who are presently members.

Duncan adds that: "Women who do not live in Poole itself but who may have a strong connection or love of our town are also most welcome to join."

- Find out more about the Society for Poole.

Why positive news is good for us all

Why Positive News Is Good For Us All

Independent News Ltd. buys previously loss making newspapers and turns them into profit making entities that improve communications with local communities.

This is all done with the power of positive news. Positive news sells. Companies would much rather have their product or service advertised alongside an uplifting article that puts the reader in a good mood than an article about doom and gloom.

Positive Stories
What kind of stories do you like to read in the news?

Stories about success and celebration? Or stories about tragedy and the misfortune of others?

Most people would surely prefer to read uplifting stories that are well written and that aim to educate and inspire.

But unfortunately, when you take a look at your daily newspaper each morning, you may notice that the main headlines all focus on negativity.

Nowadays, column inches seem to be packed full of the woes of celebrities, the failures of politicians, the depressing overview of the economic climate. Even worse, these stories of gloom are often reported with an amount of glee on behalf of the journalist. The articles are often poorly written and do not educate nor inspire positive change in the life of the reader or society in general.

But wouldn’t it be nice to be greeted with an uplifting story about achievement, about something to celebrate, about something optimistic to get you in a good mood as you take on the day?

This is exactly what Duncan Williams, a Director on the board of Independent News Ltd., aims to achieve. He really does believe in the power of a good story.

“A good story does as it says on the tin; It reports a truthful, inspiring message. Maybe sheds a little light on some gloom... or draws attention to somebody or something worthwhile. The story's power lies in the fact that through its reporting it seeks to encourages more of the same” said Williams.

Improving Society With Positive Media

Duncan Williams hopes to increase the well-being of society with positive media.

“Marginalised elements of society often find it hard to access or express views in the mainstream media. Broadly speaking there is a trade in sensationalism and death. A tragic killing gets a mass of column inches and airtime, whereas the celebration of a human life gets far less. A birthday of a 100 year old citizen deserves as much, if not more attention, than the gleeful reporting of yet more doom and gloom. Coverage should always aim to be personal and real. Profiles of people should aim to help readers identify and feel a part of the story rather than apart from it. Ten years of revised media attitudes could have a remarkably beneficial effect upon society.”

A good story does not necessarily have to be an uplifting story of celebration. A tragic story can also be a good story.

In the reporting of a tragic story the reader demands that there be a point and a purpose to the way the story is told. From a tragedy people can still learn something that will help them in life. A tragedy often brings out the best in people and highlights the inner strength of human beings, with communities pulling together during times of adversity.

Whether it be about a tragedy or a success, a good story is always about the celebration of human life.

“It's human nature to want a good motive to override a bad one; it's what best assists group survival” states Williams.

Good Stories Sell
A good story is also advantageous from a business perspective. Good stories sell.

With Independent News Ltd., Duncan Williams has found a winning business formula of purchasing previously loss making regional newspapers and fast tracking them into profit. By doing this he has built up a portfolio of titles launched specifically at improving communication within local communities.

Independent News Ltd. uses what is known as value advertising to turn the newspapers into profitable entities.

The concept of value advertising is to increase the number of positive and uplifting stories in newspapers to make it more appealing for companies to want to purchase advertising space alongside such articles.

Duncan Williams believes that advertisers would much rather have an ad for their product displayed next to a positive story than alongside a story full of gloom and negativity. An uplifting story will shed the product in a more positive light. The reader will also be in a more positive mood as a result of the story and thus more receptive to advertisements on the page.

“If you were a newspaper advertiser would you want to promote your product or service next to an article about something dark and negative or positive and uplifting? Positive wins through.” he said.

Creating A More Positive Society

Independent News Ltd. is about more than just profiting from uplifting stories. Duncan Williams believes that by offering more positive media, we can build a more positive society.

“When all focus is placed relentlessly upon the negative, true vision, faith and hope all get eroded. A new pair of glasses can remind people that the world can still be a very beautiful place even in the most difficult of times. Modern media can be that powerful.” he states.

Duncan Williams wants to see more stories about the celebration of human life. Stories that help readers identify and feel part of the story rather than apart from it. He believes that ten years of revised media attitudes could have a remarkably beneficial effect upon society.

The Future Of Positive Media

As Independent News Ltd. continue to turn around the fortunes of magazines and newspapers, the amount of quality content in the media is only going to increase.

In 10 years’ time you may well get to take a look at your morning newspaper and read a good story that not only informs you, but educates you, and inspires you, and enriches your life. Wouldn’t that make a nice change?